We are losing our sense of smell—literally and emotionally. Air pollution, synthetic chemicals, constant overstimulation, and cultural neglect have dulled our noses and, with them, our emotional depth. Yet smell is the only sense directly connected to the limbic system—the seat of memory, intimacy, and intuition.
My research began with this crisis. Drawing from science, anatomy, industrial design, speculative fiction, and personal memory, I created a framework where scent becomes a medium of critique and care. Not just a fragrance, but a form of re(search)—a tool for sensory repair.
Through The Smelling Brain, I challenge the way we consume, design, and relate to our bodies. Perfume, for me, is no longer a luxury object. It is a quiet protest. A way of asking: what does it mean to smell in a world that no longer does?
Every bottle is a study. Every scent is an attempt to preserve emotional biodiversity in an increasingly desensitized world.
This research is the backbone of my artistic practice.
